Wealth of Expertise

At Rethink Investing, we build wealth through expert-driven, innovative property investment strategies.

Our
manifesto

Together, we empower financial growth through innovation and strategic partnerships. We are dedicated to transforming our clients’ economic futures with transparent advice and disruptive strategies.

At Rethink Investing, our pursuit of growth is driven by operational efficiency, optimized team structures, and the transformative use of technology. By broadening our investor base and aligning our strategies with our overarching vision, we ensure our team remains at its best to serve our clients effectively. This approach not only enhances our collaborative abilities but also strengthens our brand equity.

In our competitive industry, brand image and market visibility are crucial for success. We aim to build a brand that is not just recognised but revered. We achieve this through expert-led education, strategic partnerships, and our wealth of expertise.

Our shared values—dedication, expertise, and innovation—are at the core of everything we do. Our strategic vision ensures our team is always performing at its peak to deliver exceptional service to our clients. Through meticulous industry research, expert advice, and technology-driven solutions, we provide the tools and knowledge necessary to guide our clients’ futures.

As we continue on this journey of rapid growth, let us maintain our commitment to mutual support and the relentless pursuit of excellence. Together, we can achieve extraordinary success and drive Rethink Investing’s growth.

Wealth of expertise

The Rethink Investing ethos ‘Wealth of Expertise’ represents our team’s knowledge and commitment to empowering financial journeys by providing unique and forward-thinking property investment services. Our seasoned team thrives on presenting unparalleled opportunities in property investment, tailored precisely to match the unique aspirations of our sophisticated investors.

As experienced Wealth Creators, we offer a diverse range of opportunities and strategic approaches shaped by dedication and expertise. Our forward thinking approach drives us to pioneer new paths to financial success through property.

We are dedicated to our clients’ prosperity, crafting strategies that align with their unique goals and aspirations. Our tagline signifies our pursuit of excellence and vision for a limitless future that is propelled by wealth creation through property investment.

As part of the wider Rethink Group, our clients access our wealth of innovative ideas, expertise and strategies supported by extensive experience, steadfast commitment, and forward-thinking vision. With a deep understanding of the property investing industry, we create opportunities that shape prosperous futures.

Our story

Founded almost a decade ago by Scott and Mina O’Neill, Rethink Investing set out to revolutionise the commercial property investment landscape. At a time when most investors were focused on residential markets, our founders saw an untapped opportunity in high-yield, cash-flow positive commercial properties. With a deep understanding of market dynamics and a commitment to rigorous market analysis, they identified and exploited a niche many overlooked. This visionary approach has established Rethink Investing as Australia’s largest and most esteemed commercial buyer’s agency, with over $5 billion in commercial acquisitions.

Our journey began with a simple yet transformative idea: challenging conventional property investment practices by deploying disruptive investment strategies. This vision of offering better yields and higher returns through commercial properties laid our company’s solid foundations.

Central to our ethos is a firm belief in the effectiveness of specialisation. Over the past decade, we have established dedicated acquisitions, sales, and due diligence teams with experienced professionals. This concentrated framework enables us to provide our clients with seasoned experts at each phase of their investment journey.

We prioritise cultivating enduring relationships based on trust, transparency, and mutual success.

Our unwavering commitment to exceptional service guarantees that each client benefits from our tailored approach. Providing them with a wealth of knowledge that enables them to build substantial property portfolios for generations to come.

As we pioneer new horizons, our story is defined by resilience, innovation, and a profound commitment to building wealth through property

Scott and Mina Oneill Talking in Building

Rethink Investing's reputation and success in property investing paved the way for Scott to collaborate with a network of interdisciplinary, like-minded professionals from sectors including finance, law, insurance, education and renewable energy. Industry leaders like Son Pham, Sam Saad, and Paul Harmsworth joined forces with Scott to create a vertically integrated investment ecosystem tailored for client success.

The strategic alignment and years of prosperous partnerships culminated in the establishment of ‘Rethink Group,’ which unites these entities under a single brand. With a comprehensive and holistic approach to property investing supported by an extensive professional network, Rethink Group has distinguished itself as a pioneering force in the property investment sphere.

Our
Values

We believe in empowering people to achieve their aspirations, providing the foundation for a future of financial stability and freedom through property.

01

Commit to the Client

We place the utmost priority on understanding and meeting each client’s unique property investment goals with transparent, trustworthy guidance. Our team strives for continuous improvement, fostering long-term partnerships built on mutual success and empowerment in investment decision-making.

02

We Before Me

Guiding our team, “we before me” prioritises teamwork, collaboration and collective success. This builds a culture where every decision considers our greater team and our clients, aiming for superior outcomes and lasting client value in property investment.

03

Own the Keys

We are committed to taking ownership and responsibility in every aspect of our work by presenting actionable solutions.

This ensures proactive leadership and accountability, empowering our team to navigate challenges and opportunities with confidence.

04

Seek Growth

Our team is dedicated to consistent enhancement and expansion across all facets of our operations and client engagements. We prioritise innovation, education, and the consistent achievement of success for our clients in property investment. Adapting to meet evolving client needs and market dynamics, we aim to deliver exceptional outcomes and value.

01

Empowerment

Excellence is our foundation; we operate with purpose, maintaining the highest standards of quality and  professionalism in all endeavours. Our dedication to excellence fuels innovation and ensures our clients receive unparalleled service and results.

02

Authenticity

Authenticity drives our every action at Rethink Group. We invest with honesty, transparency, and integrity, offering genuine and reliable guidance at every turn.

03

Excellence

Excellence is our foundation; we operate with purpose, maintaining the highest standards of quality and professionalism in all endeavours. Our dedication to excellence fuels innovation and ensures our clients receive unparalleled service and results.

04

Disruption

We see disruption as an opportunity for innovation and progress. We’re committed to pioneering your future by challenging norms, exploring new horizons, and pushing boundaries. Our dedication to disruption drives us to seek groundbreaking solutions and transformative opportunities, empowering our clients to excel in a constantly evolving world.

Our Vision

Our vision at Rethink Group is to revolutionise the way people approach investing, inspiring them to explore new avenues for wealth creation and securing their financial futures. We envision a future where every individual has the knowledge and resources to build and protect a secure and prosperous tomorrow.

Our Mission

At Rethink Group, our mission is to empower individuals to achieve financial prosperity through innovative investment strategies and highly personalised guidance. We are committed to providing tailored solutions that create lasting wealth and opportunities for our clients.

RETHINK Group

Our Rethink Investing team prides itself on being at the forefront of commercial property acquisition in Australia, offering a wealth of expertise and a proven track record to our valued clients. We specialise in guiding investors through the acquisition of premium commercial assets nationwide.

Wealth of ideas

Rethink Group’s ‘Wealth of Ideas’ represents our team’s knowledge and commitment to empowering financial journeys by providing unique and forward-thinking property investment services. Our seasoned team thrives on unlocking unparalleled opportunities in property investment, tailored precisely to match the unique aspirations of our high-end clients.

Start Creating Wealth Through Property Today

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